The Evolution of Influencer Marketing
Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today’s marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The old or traditional marketing does still work but we can not deny the fact that most of the consumers were captivated already by influencer marketing, influencer marketing was controlled and run by “Influencers” we see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing.
The year 2007, Facebook and Twitter are the best places to showcase your products, even today, it is still efficient. Before, if you have a high-profile and you got huge followings from those platforms, most companies do engage with these profiles online, most product placements you were able to see were organic and were not paid.
Then, Instagram stole the crown in 2010, scanning and posting your photographs has become famous, you can easily take a photo, do a little edit and post it on your Instagram, then notice the engagement you were able to get. There’s a lot of advertising that is happening on Instagram, every day, up until now. If you wanted to know? There’s a lot of guides and pieces of training to help you with social media advertising.
2013 when Facebook reigned again in the marketing world, this platform was one of the marketer’s best tool to achieve their goals and objectives for their business.You can advertise and boost your websites and Facebook pages through Facebook, that is one way of driving traffic and sales to your business. Still, Instagram has more benefit for you to showcase your product, Facebook is more on written advertising while Instagram is more on photographies and videos, you can show your niched and passion by the photos you were able to share.
And in 2016, the viral contents had scattered across the social media platforms like Facebook, Instagram, Twitter, and YouTube. Those people who were not much famous unlike the celebrities were able to get thousands and even millions of followers by creating an engaging content, these people are what we call “Influencers”, they were able to get famous across the social media just because of their content that went viral. But it’s not just a content, it has genuine features, that is why people keep engaging with it. For that year, Influencer marketing has developed and has become more and more efficient up until now.
Lastly, 2017, this year. Influencer Marketing has been more genuine in all aspects of its process, from the contents to the influencers, to the brands, and to the audience, even the relationship between brands, influencers and audience are genuine and needs to be genuine. People are now relying on recommendations that is why Influencer Marketing keeps blooming. It is no surprise for the small influencers become gradually popular and has been trusted because of their authentic contents and their authenticity themselves.