Advice On Advantages And Disadvantages Of Guerilla Marketing

We’ll start with the good stuff:

o Guerilla marketing is cheap. At the high end, you

may end up investing a few hundred dollars in

promotional items or a major, centralized piece that

you can build a number of different campaigns around.

At the low end, it’s free — and you can’t beat free!

o In addition to growing your business, guerrilla

marketing involves networking, both with your

customers and with other businesses. In the process of

executing and maintaining your campaign, you will make

a lot of new friends and allies.

o Guerilla marketing is specifically tailored to meet

the needs of small businesses, whereas traditional

advertising venues are complicated and expensive to

the point of exclusion (bordering on snobbishness).

o Many aspects of creative guerrilla marketing

campaigns are just plain fun! You get to perform wacky

stunts and engage in unusual activities, all in the

name of working for a living.

o Guerilla marketing works. If you do your research,

plan your campaign, and stick with it, you will more

than likely end up with a better and more profitable


And now, the not so good:

o Guerilla marketing works — but it is not completely

fail safe. It is, after all, advertising; which is far

from an exact science. The number of variables

involved in advertising guarantees that nothing is 100

percent effective.

oAs with any advertising campaign, you will not be

able to pinpoint exactly what works and what does not.

Obtaining measurable results is difficult (but not

impossible, unlike other marketing techniques).

o Guerilla marketing requires a greater level of

dedication and energy than traditional advertising

venues, which often consist of throwing large amounts

of money at other people to do the work for you.

o If you are looking for a quick fix, guerrilla

marketing is not your solution. You will not see

instant or overnight results stemming from your

efforts. An investment of time is required in order to

achieve your business sales goals.

o Guerilla marketing is not for the thin-skinned or

faint of heart. At the very least, you will have a few

detractors who find fault in your methods. At worst,

you may be threatened with legal action (which is why

it’s so important to check your local laws before

engaging in a guerrilla marketing campaign).

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