5 Types of Content to Help You Connect With Your Readers

Fostering a personal relationship with your online connections is the best way to reach your target audience. Building email lists is a ‘must’ for all online businesses.

One-on-one communications go a long way towards enjoying successful marketing objectives. And giving your followers what they want is the best way to keep them coming back for more.

Here are 5 different types of content you can use to improve relationships with everyone on your email lists and in your target group:

1. Feedback

The simplest way to gain respect and trust is to engage in conversations with your audience. You write awesome blog posts in order to involve your target group; further engage your readers by answering their questions and comments in a timely manner. Be sure all content you provide is of some use to your audience.

After all, the key objective of your writing should be connecting with the reader.

2. Emails

While every online business owner works to build their email lists, once built, many tend to ignore the list of those people who are following them. The best way to connect, and stay connected, is to stay in touch with those people on your list.

Make it a point to send your contacts emails when you add new material to your website. This connection lets your followers know that you are still moving forward towards your goals, and thinking about them while doing so.

3. Videos

When Google bought YouTube in 2006, they knew that video was going to become the future of online connections. Placing videos on your website or blog is the easiest way to connect with your target audience.

Google is the number 1 search engine, and YouTube is right there behind them in 2nd. People simply love to watch videos! The number one consumed content on mobile devices is videos from every imaginable source. Video is big! Make it work for your business.

4. Podcasts

While podcasts are gaining in popularity, they are still rare enough that you can probably assume most of your competition doesn’t yet share podcasts with their audience.

Exposing your target audience to this effective means of marketing works much like videos; both deliver a strong message to your core audience.

Using your own voice is a powerful way to share your personality with your viewers on your own blog or website.

5. Webinars

Webinars are online seminars. Live webinars allow you to connect directly with your followers by engaging everyone in a real-time, live conversation.

This effective marketing tool is great when you want to let your followers know of a new product or idea in a timely manner.

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