Strategic Square – Whether or Not Marketing is a War

Recently I am getting phone calls from companies that want to talk to me about strategy, usually brand strategy or product strategy, sitting in front of many people who use various terms and different terminology. I must say that I personally am a great believer in long-term planning strategy, however I understand that ...

6 Quick Tips for Developing Your Own YouTube Channel

With over a billion users watching hundreds of millions of hours each day, it is clear why so many people consider starting their own YouTube channel. The platform offers the chance, whether individually or as a business, to reach a huge global audience, allowing you to build your brand and cash in on ad revenues. However, ...