Life Cycle Marketing Philosophy and Strategy

Why Use Life-Cycle Marketing?For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business itself. Postponing a change in marketing strategy one more ...

Top 10 Online Music Marketing and Artist Management Strategies

1: WEB DESIGN + DEVELOPMENT: Most musicians websites don't provide a compelling experience for fans or prospects who visit their site. Don't see your site as a static platform. Your site is a channel -here, you interact and present yourself to all those who are not fans yet. It must develop at least every month. Continued ...