The Psychographics of a Fashion Marketing Campaign

We talked last issue about the "oh my god" effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I'll elaborate.Profile of Shattered GirlzI met the designer of a fantastic t-shirt brand the other day that operates under the label "Shattered Girlz." She has a ...

7 Sales Steps When Opening New Accounts

Initial Sales Steps can make you a winner or loser with new accounts.You must both know the correct sales steps and then do the correct sales steps. Anything less could impact your customer sales forever.I had occasion to make a sales call with one of my consulting clients to evaluate his work and see where I could ...

What Is the Definition of a Lifestyle Entrepreneur?

A lifestyle entrepreneur is someone who is tired of living the template lifestyle that most people have accepted and has decided to create a lifestyle by design. This person has a passion to do something and wants to make a living at it even if that means they are not going to make a fortune doing it. You can live the ...